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Aubainerie Store



As a leader in trendy fashion for the whole family, we are committed to providing the best value for money in the industry. With stores in all of the major cities, it's become the go-to shopping destination for fashion lovers. Not sure what to wear this season? Come get inspired by the latest styles at very affordable prices. 





We carry fashion that appeals to all our customers because our buyers are always on the lookout for the latest styles and trends in the fashion world.


… for the whole family 


Our many collections are constantly renewed to meet both the wants and needs of an entire family: 

  • Women 

  • Men 

  • Teens 

  • Children 

  • Babies 


… and for all your activities 


Whether it’s for swimming, hiking on a mountain trail, work or simply to spend time with family and friends, Aubainerie is the place to find all the essential clothing and accessories for all your activities. Indeed, in addition to casual clothing, the Aubainerie product range includes, among other items:  

  • Sleepwear 

  • Swimwear 

  • Outdoor clothing 

  • Sportswear 

  • Outerwear 

  • Formal clothing 

  • Shoes 




We want your shopping experience to be enjoyable. 


To address your needs 


Efficient and friendly customer service, numerous fitting rooms, a children’s recreational area with TV, a baby changing room, a breastfeeding room, layaway service: everything has been thought out to please and appeal to you. 



To maintain our growth, we are constantly on the lookout for new business opportunities. 


Thanks to a group of dynamic and united merchants, we have developed a network which now has more than 50 stores under  three banners: Aubainerie, Aubainerie Entrepôt and Aub44. 

Store interior



It was back in 1944, in La Tuque, in the Mauricie region, that the chain’s first store, named L’Économie, opened. During the following years, other branches saw the light of day, all managed by members of the same family.  


The chain really took off in the early 80s, when a group of owners changed the image and created a new banner. Result: bigger stores, a consistent image and shared buying power. 


In 1997, the chain adopted the name L’Aubainerie as well as a full-on fashion positioning, more focused on new trends, while maintaining extremely affordable prices. 


New stores opened under the L’Aubainerie Concept Mode name. The organization’s expansion has been rapid and the chain now boasts more than 50 points of sale, which makes it the biggest clothing retailer in Quebec.  


Today, Aubainerie is still a family-owned business whose executives share a same passion for fashion. Driven by the desire to make the latest trends accessible to all, the Aubainerie team never stops renewing its collections and growing.   







Love bargains? Our Aubainerie Entrepôt stores are where you’ll find collection surpluses and end-of-line items at attractive prices. 

Give the whole family some style, at bargain prices! 

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